Better digital decisions. Brighter business.
Your hotel doesn’t need another dashboard. It needs clarity on what to do next. GearupSoft brings together hospitality experience, digital strategy and commercial thinking to turn opportunities into action.
Independent hospitality digital consultancy · Melbourne, Australia
You've got the tools. Where are the answers?
Bookings live in one system. Marketing numbers live in another. Your team knows something could work better, but connecting the dots takes time. We help turn the noise into a practical growth agenda.
Digital growth strategy
Make your digital customer journey work harder—from discovery to direct booking and beyond.
Explore this serviceRevenue intelligence
Connect commercial metrics with digital performance to spot opportunities worth pursuing.
Explore this servicePractical AI enablement
Turn AI ideas into considered workflows that help your team do better work, with human oversight.
Explore this serviceLet's find the opportunities in front of you.
Not every hotel needs a transformation program. Sometimes the right starting point is one focused question, one clear diagnosis, and a plan your team can actually use.
See our approachLess buzzword. More forward motion.
We combine digital leadership experience with practical ways of working. No one-size-fits-all transformation pitch.
Listen
Understand your guests, commercial priorities, systems and team realities.
Connect
Bring the right customer, channel and revenue signals into one discussion.
Prioritise
Identify improvements by likely commercial impact, effort and confidence.
Move
Turn insight into a roadmap, experiments and measurable next steps.
The consultancy is here. The product is taking shape.
We’re exploring AI-assisted hospitality revenue intelligence shaped by real operational and commercial challenges—not developing technology for technology’s sake.
Revenue Lens is a product concept, not a live software service. We're interested in speaking with hospitality teams who want to help define a genuinely useful tool.
Built from the inside of hospitality.
GearupSoft is led by Ed Tsui, whose previous leadership experience spans global hospitality digital commerce, enterprise product delivery and customer experience.
Ed previously held a Vice President, Digital & E-Commerce position with an international hospitality group, leading digital commerce across a global hotel portfolio. He later worked on enterprise-scale digital products in Australian financial services. GearupSoft is an independent venture.
Meet the founder ↗Some food for thought.
The real cost of a hotel booking
Why direct revenue needs a better commercial scorecard.
Read the perspective ↗Before adopting hotel AI, ask a better question
Start with the decision you need to improve—not the software you want to buy.
Read the perspective ↗From dashboards to decisions
A useful report should tell your team what deserves attention next.
Read the perspective ↗